Page Titles > The Worst Practices
February 28, 2008 | 1 Comment
An important part of marketing your site on the web is knowing what you should NOT do. You can sometimes do more harm than good if you dive in and start swinging your sword–and we all have–trying to fight your way to the top with reckless abandon.
Fortunately, with the issue of page titles you can make changes and have them corrected or improved fairly quickly. That’s no excuse not to get it right the first time though. Below are some items that you should combine with my previous summary about how to write great page titles.
Hopefully this information does not surprise you in the least but acts as a quick reminder as to what you should stay away from or where you need to make minor corrections in your past work. Read more
How To Write Effective Web Page Titles
February 27, 2008 | Leave a Comment
Here I am, trying to write the definitive guide to web page titles. It’s a lofty goal and one that I probably won’t actually accomplish but I’m hoping to come out on the other side with a very useful guide for everyone. This is a very important guide because of this fact: Your page title is one of the most important parts of effective SEO; it can make or break your top rankings so pay attention my young padewon.
A well crafted page title will not only increase your position in the search results, but it will give the searcher a better
understanding of what your page is about at a glance. There are many important parts to effective SEO but learning how to write better web page titles ranks up at the top (no pun intended). It’s a place that you should spend a lot of time and energy. I hope this guide serves you well. Read more
Organizing An SEO Campaign
February 20, 2008 | Leave a Comment
Organization is one of the biggest challenges with SEO; at least for me it is. For years I would start optimizing my site, submitting my site and researching keywords with no real system in place to get the job done effectively. After a month or two I couldn’t even remember if I completed the most obvious steps in the process like submitting my site to DMOZ.org. So I would either cross my fingers in the hope that I actually did do it or I would submit again. Read more
Keyword Research Checklist
February 18, 2008 | Leave a Comment
I love lists and I can guarantee that lists will be a recurring theme here at QuickStartSEO.com. My brain is usually like soup and it’s very hard for me to keep things straight and recall them when I need them. Hopefully this list will serve you well as an SEO reference going forward if you need a handy reference too. I’ll also link back to my previous entries discussing keyword research on this site just in case you need to reference the information in more detail. Read more
Keyword Research (Part 3) Sorting key phrases
February 14, 2008 | Leave a Comment
Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future.
- Susan Sontag
Keyword relevancy–or weighted popularity–as some call it, is the practice of deciding “yes” or “no” regarding the question of “if” a key phrase is truly a real world search by someone who’s looking for you or your services. This is the first step in the key phrase sorting process. Essentially we need to determine if our key phrase is truly relevant based on nothing more than our ability to examine and deconstruct the term. We do this by going through our list and examining each of the key phrases; during this process we need to ask ourselves one simple question “Was the person who typed these words looking for me?” Read more
Keyword Research (Part 3) Key phrases
February 13, 2008 | 1 Comment
“One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don’t. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it’s difficult to predict how a paying customer would go about looking for it.” – Lisa Barone – SearchEngineGuide.com
Now that we understand why we do keyword research and which basic seo tools to use, we moved on to define the core mission of our website and then to discover our “core” keywords. This is a strong foundation that allows us to confidently move to the next steps in the process.
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Inside Microsoft’s Bid for Yahoo
February 11, 2008 | Leave a Comment
As usual, Microsoft is trying to play catchup and boost their position in the marketplace by trying to acquire rather than innovate. Microsoft recently announced that they’re willing to plunk down (ready for this?) $44.6 billion dollars for a hostile takeover of Yahoo; the web’s second leading search provider (among other things). Read more
Keyword Research (Part 2) Your core keywords
February 7, 2008 | Leave a Comment
Once you’ve come to the conclusion that all keywords are not created equal you’ll be ready to move into a deeper understanding of keyword research. To learn which keywords you should target and which one’s should be left by the wayside, you should take some time and start by trying to determine your “core” keywords. To discover your core keywords you need to determine the core purpose of your website.
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