Keyword Research (Part 3) Key phrases
February 13, 2008 | 1 Comment
“One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don’t. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it’s difficult to predict how a paying customer would go about looking for it.” – Lisa Barone – SearchEngineGuide.com
Now that we understand why we do keyword research and which basic seo tools to use, we moved on to define the core mission of our website and then to discover our “core” keywords. This is a strong foundation that allows us to confidently move to the next steps in the process.
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