Keyword Research (Part 3) Sorting key phrases
February 14, 2008 | Leave a Comment
Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future.
- Susan Sontag
Keyword relevancy–or weighted popularity–as some call it, is the practice of deciding “yes” or “no” regarding the question of “if” a key phrase is truly a real world search by someone who’s looking for you or your services. This is the first step in the key phrase sorting process. Essentially we need to determine if our key phrase is truly relevant based on nothing more than our ability to examine and deconstruct the term. We do this by going through our list and examining each of the key phrases; during this process we need to ask ourselves one simple question “Was the person who typed these words looking for me?” Read more
