SEO copywriting 3.0
March 5, 2008 | 2 Comments
“Pretend… that a single visitor could make the difference between success and failure for your business. She has no time to waste poking around your site trying to figure out what you’re all about… What do you tell her? You’d likely explain by giving her the essential information about how you can help, and why you perfectly meet her needs, right? And I’m betting you’d want to explain it in the most compelling fashion you could, given what’s riding on the deal. In a nutshell, that’s what Google wants you to do with the content on your site.”
Brian Clark – Copyblogger.com
Copywriting for SEO is evolving into a highly skilled talent that goes way beyond just blindly stuffing your pages full of keywords. Readers are expecting more, it’s becoming harder to attract readers and the search engines are getting smarter; they know when they spider pages if it’s properly written and if it “reads” appropriately. Most importantly, search engines like links. Without highly useful, compelling, relevant content, you simply won’t get links; you simply won’t rank in the search engines. Because of this we need to know how to effectively write for SEO. Today I would almost suggest that the business of SEO is copywriting. Without a talent for writing your site will simply die. Period. Read more
