So, you want to send a press release?
April 4, 2008 | Leave a Comment
Don’t ever write a press release for SEO. That’s just shooting yourself in the head. In fact, you deserve to be shot in the head if you ever say “press release for SEO” again. Michael Martinez – Director of Search Strategies for 1st Query
A key element in getting links back to your site and improving your traffic is understand where your target audience and circles of influence get their information and be there.
Obviously our goal with this site is to learn SEO and how to get positioned in the top spots for our target keywords. But the question remains, “What do you do to get people to your site now?” An even more important question is, “What can I do today to get people to come and link to my site?”
The press release can be a powerful tool for people who know how to use it effectively. If you have a gift for communication and you know how to properly distribute a press release, it can help you reach influential people, consumers, bloggers and important minds in your niche. If you can do this, your traffic will grow and your inbound links will increase. Ultimately, (in an indirect way) the press release is another great SEO tool.
That said, a press release is not the ultimate, secret magic trick. Press releases have become a huge source of search spam lately and you have to realize that if you’re going to take the time to write a press release it better be damn good and highly newsworthy. If it’s not, you’re just wasting your time.
Here are 10 tips on how to use a press release to further your SEO efforts. We’ll also look at what you need to do to fully distribute your work so your efforts provide you with the greatest benefit possible.
If you haven’t reviewed my basic intro to writing a press release, please do so now before continuing. Read more
