How to write a great pay-per-click ad
December 6, 2007 | Leave a Comment
If you are just starting out with PPC advertising you’re probably wondering what separates a good ad from a bad ad - essentially an ad that makes money for the advertiser vs. one that takes money and drags you down and eventually puts you out of business. Below is a Quick Start summary of the core requirements for writing a great pay-per-click ad.
Take the time to customize an ad for each keyword.
The top PPC engines allow you to customize your ad for each keyword/key phrase so why not develop ad copy that’s specific to those words? If you sell pet supplies and the keyword you’re found under is “fish bowls” you should definitely customize your ad so it catches the eye of the visitor and entices them to buy. You want to be presented as the ultimate fish bowl supplier, not just another site selling pet supplies. Read more
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The Author:
Chris Auman is a small business owner and online marketing professional with over 10 years
in the trenches as a web developer, project manager & marketing professional. He lives in North Canton Ohio with his wife, 3 children and crazy Cocker Spaniel: Cole.
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