Keyword Research (Part 2) Your core keywords
February 7, 2008 | Leave a Comment
Once you’ve come to the conclusion that all keywords are not created equal you’ll be ready to move into a deeper understanding of keyword research. To learn which keywords you should target and which one’s should be left by the wayside, you should take some time and start by trying to determine your “core” keywords. To discover your core keywords you need to determine the core purpose of your website.
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Keywords in your domain name
January 26, 2008 | 5 Comments
Quickstart summary: Should you purchase multiple domain names that contain your most important keywords? I get this question all the time. Well, the answer is “yes” and “no”. Really, I don’t think it benefits you to own multiple domain names that point to the same website unless you’re just trying to secure domain names that the competition might utilize. In general, the search engines are focused on your content and other elements related to your page so you should focus your SEO efforts here. The words in your domain name can figure into your ranking but they should not be your primary focus. Here are a couple things to consider. Read more
Hosting and SEO
January 23, 2008 | Leave a Comment
Where you host your website is usually not high on the list of considerations when first addressing the issue of SEO and online marketing. Most people look first for a reliable host that meets their needs and they consider the business of marketing at a later date. This is a mistake. They’re immediate needs might include space, bandwidth, price or special features like free domain name for life. Whahoo!
All of these things are important. (Well, except for the free domain name) I’d rather pay the $10 a year and retain control of my name. Anyway, my point is that most people don’t know what’s important regarding SEO and your hosting. Without further delay, here’s a quick rundown of the important points regarding SEO and your website hosting. Read more
Link building (Part 1) The Basics
December 10, 2007 | 2 Comments
Well, here we go. How do we tackle the most intensive and time consuming part of any SEO job? Just like any other job, the best way is to just hunker down, roll up your sleeves and take it step by step, bit by bit until you’ve completed the job – no matter how long it takes and how much you sweat. Hopefully in the end it will all be worth it. If you know what your goals are and where you need to go, simple focus, organization and sheer power of will will always get the job completed.
Building and managing a high quality link campaign will take exactly this commitment. It’s not something that you can just dive into without a plan and a system for organization. Actually, besides the knowledge of how to build a high quality and honest link campaign, organization is the most important part. We’ll discuss this more on this site as we progress but know this up front, if you start building links without the proper knowledge and a proper system, you’ll almost always assuredly fail. Read more
