Tidbits and Advice 12.1.07 (Press Release SEO)

December 1, 2007

Is it December already? Man, I can’t believe we’re almost through another year within the wild, wonderful world of SEO and the web. Many, many things have changed this year but there is one thing that hasn’t changed - you’re ability to effectively promote your website by optimizing a properly crafted press release. In the words of Sarah Skerik - Vice President, Distribution Services - PR Newswire:

Remember that SEO is really the art and science of being found by your audience. For that reason, you have to use the language they use when searching for or discussing topics related to your product or industry. Put more simply - don’t use jargon!  

This week a friend of mine that writes a blog about help, coaching and inspiration for small business owners sent out his first press release and he was pleasantly surprised to get a mention on the Inc.com site about one of his latest offerings about avoiding common business startup mistakes. I know it must have been a very exciting step for his publication and all it took was a well crafted press release. For a quick rundown of SEO press release services and advice check out the link here by Lee Odden over at the Online Marketing Blog. A quick scan reveals the following important tidbits:

  • Write a pithy (80 character or less,) descriptive headline that includes important keywords
  • Use important keywords in the headline, and then again in the lead (and throughout your message)
  • Incorporate links from your targeted keywords in the press release
  • Link your strategically important search keywords to deep relevant pages in your site
  • Use keyword links throughout your text
  • create appropriate deep pages (aka landing pages)
  • Think of your press release as creating a mini web page
  • Insert a company logo for branding and embed photos, graphics and video links
  • Add an audio link such as a podcast or product announcement


Related posts:

  1. How to write an effective press release
  2. So, you want to send a press release?
  3. What is a blog? Getting started with blogging
  4. Tidbits and Advice 11.30.07 (PPC Mistakes)
  5. Website traffic development 101

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Posted by Christopher Auman | Filed Under SEO News and Tidbits 

Comments

One Response to “Tidbits and Advice 12.1.07 (Press Release SEO)”

  1. Lee Odden on December 2nd, 2007 11:38 am

    Glad you liked the post! It was nice to get insight from others close to the topic of press releases, that aren’t people you normally hear from in the SEO world.

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